Areas of Expertise
Gretchen Sorensen’s deep understanding of how to connect science to diverse groups of people, and how to translate the inherent complexities of an organization’s story into a convincing message that appeals to all is exceptional.
- Yoel Sadovsky, MD
Magee Women’s Research Institute, Pittsburgh, PA USA
The Sorensen Group is focused on helping our clients create long-term value and achieve measureable results through alignment of organizational objectives, strategy and brand. We provide expert advice and trusted support in shaping all our clients do to drive their organization’s success.
Raising Your Profile to Move the Needle
We are change agents with a strong track record of successfully influencing the people who matter to take action.
We know how to develop strategies that combine quantitative and qualitative research with persuasive communication to build support, and shape policy at every level of government.
Our pioneering clients often tap our expertise at the intersection of science and policy because we know how to deliver in ways that amplify messages, mobilize support and increase funding for game changing initiatives.
STRATEGIC COMMUNICATIONS &
Linking Communication Strategies
& Your Bottom Line
It starts with credible organizational positioning and authentic core messaging. This establishes the critical framework for a successful strategic communications program.
We focus on developing messages that are memorable and resonate with your key audiences, which enables our clients to build relationships and shape the views of the people that matter.
Telling a compelling story is the most important step in engaging your stakeholders or winning new customers.
Our strategic communications experience ranges from business and biotech -- to sports and sustainability. We know how to differentiate you in the marketplace and direct the conversation to have real and lasting impact.
ISSUES & REPUTATION MANAGEMENT
Managing Challenging & Complex Problems
in an Interconnected World
Your reputation matters. We can help you develop and implement strategies and tools to raise your profile and ensure your strong presence in the community, whether it's among opinion leaders, your customers or the media.
And when high-priority challenges and opportunities arise, we can work with you to proactively manage them on every front -- from traditional media outlets and bloggers to navigating the political landscape.
Leveraging Relationships to Maximize Impact
We know how to identify strategic partners to extend your reach and provide solutions to complex problems. We work with you to determine what you do best and where you need help.
Whether you are trying to solve a complex biological problem, acquiring customers, opening new markets or expanding your network, we can help you leverage your assets to achieve your business development goals.